Keywords: Critical Success you

Posted on Sunday 10 January 2010
Filed under Tips and Tricks

Keywords: Critical Success you
By. Joko Susilo

Consumers use search engines to facilitate them to find products they want. When using search engines, they are certainly types a word or phrase.


That's where the role of keywords (keywords) becomes so important. Keywords that bring visitors to the display showing the list of sites or links they can click further.

Well at least, address or your link should appear on the front page of search engines. The earlier your link appears, the greater chance your link is opened by visitors. So ... the greater the possibility of visitors buy your product jualkan.

Just imagine, in this world every day there were sixty million Internet users use search engines to find what they're looking for. But, be careful ... you do not need too busy to number sixty-million. You yourself busy enough to make a list of keywords that are related to your product.

So, when there are visitors who are looking for something to do with the goods or products that you marketed, they will click on your link.

That is why the list of keywords so critical to your success. Make sure your keywords have the basic skills you need to have. Then, you create a strategy that's most potent campaign to attract buyers.

But, how can we create a keyword that can often appear in search engines?
There are some things you should know first ...

Estimate keywords used prospective buyers

By understanding this you can target potential buyers. Because, you know what's going to be buyers before deciding to buy a product.
Before the buyer has the right idea about the goods to be purchased, they are usually looking for information. For example we are going to buy a camera. But, we are puzzled as what the camera is suitable, according to our needs, a good price and good quality products.

Well! We will usually first browsing. We will find the types of cameras anything? Features and benefits of each type of what? What we need now is it?

So, we are not going the wrong choice. If we need a pocket camera, we do not need to buy a SLR camera.

More details, usually the buyer do the following:

1. use keywords to find In this stage, the buyer has not set a specific product brand atu. So that they use are usually general keywords. So very useful for us to make general keywords.
2. use keywords to compare. Here the buyer already has a few brands that will enter the list of considerations to be purchased. Buyer will usually compare between products before buying which best meets their needs. We can use the keywords that highlight the advantages of our products, compared to other products.
3. using specific keywords. Purchasers have to buy a particular product. The buyer will usually look for a particular type or model. It is important for us to choose keywords that are very special.

But, there are other important things you should know. Some merchants will sometimes not want to brand their products are used as keywords by the affiliate marketer. Because they do not want their brands have so painstakingly built contaminated. Worried that the affiliate merchant can not maintain their brand image well. In addition, they fear customers could not distinguish where the original web site's merchant, which is owned affiliate.

You can outsmart with a review of the product, which is different to that of the merchant. Or can also compare your product with another product marketed. So that buyers can more easily compare your product marketed with competitor products.

Furthermore ... what should you do? Wait what? Immediately create your keyword list!